The Shovel

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Syrian War “Struggling For Ratings” Networks Say

Syrian warThe Syrian War looks set to be moved to the ‘graveyard’ 11:00pm Saturday night spot on SBS 2 after failing to capture the imagination of Australian viewers in recent episodes.

SBS says they are not giving up on the program just yet, but concede the new time-slot is the last chance for the show, which could be scrapped altogether if ratings don’t improve.

The war drama, which launched on the major networks in 2011, received strong early ratings, but dropped off quickly after people realised they didn’t know any of the main characters. It was bought by SBS earlier this year and they have grappled with the troubled program ever since.

“We’ve tried a few different slots, and we’ve promoted it pretty heavily, but we’ve come up against hits like The Boston Bombings and Celebrity Splash, so it’s been a tough slog,” an SBS executive said.

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One comment on “Syrian War “Struggling For Ratings” Networks Say

  1. I understand, that in an effort to boost ratings, the producers are bringing in some American actors soon. If that goes well, you can bet that Australia will send some of its own talent to support the Americans.

    From then on, it’s Emmies, Logies, BAFTA’s all the way, and ratings GOLD!!!

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This entry was posted on May 6, 2013 by in World and tagged , , .

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