The Shovel

Australia's second favourite source of satire, after Today Tonight.

Channel Nine concedes 32 hours of The Big Bang Theory a week ‘not enough’

big bang theory

A senior programming executive at Channel Nine has admitted that it has made a mistake by scheduling just 32 hours per week of hit US sitcom The Big Bang Theory.

“Clearly we’ve underdone BBT so far this year. Our strategy was to go with a scarcity strategy, to keep viewers keen, but that’s backfired. With the benefit of hindsight, programming just four to five hours a night of the show was being a bit too cute.”

Pressed on exactly how many hours of BBT per week should be aired, he said “about 90”.

It is believed Channel Nine will shut down its news, current affairs and drama divisions and now focus entirely on showing repeats of the American show.

“We’ve missed a trick here,” said a senior manager at the station. “Creating original TV content is hard. Pressing play on our network DVD player is easier than we thought”.

The Big Bang Theory airs daily from midday.


Post a comment ...

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


This entry was posted on April 29, 2012 by in Entertainment and tagged , , .

Enter your email address to get the latest scoops shovelled to your inbox

Follow The Shovel on Twitter!

  • Looking for The Shovel? We've had our underscores surgically removed. We're now tweeting from @TheShovel See you there. 1 year ago
%d bloggers like this: